In 2022, we released a seat post that mainstream audiences can use on the first try.

In March 2022, Rock the Bike added solar panels to the roof of the Rock the Bike Headquarters deepening our commitment to creating a more sustainable business. Our system generates more than we use and puts energy back on the grid for others in our neighborhood to use.

Local Rep Dan Kalb picked RTB in Oakland’s Small Business Week. 8 of us biked to Oakland City Hall where we were recognized in the chamber of the City Council. It helped that we were heading to a Warriors game later that eve!

Riding through the Mission District in San Francisco one night, Paul gets stopped about the neon blue ground effects lights on his cargo bike, and it leads to the first sale of the Down Low Glow. It’s the invitation needed to call this Social Biking passion a business: “Fossil Fool”. In the following years, Fossil Fool and then Rock The Bike sell nearly 3000 Down Low Glow lighting kits until pulling the product from the market in 2009 for battery safety concerns. It was a hit amongst bike commuters looking for extra respect on the roads. The product was picked up in major blogs such as WIRED, Gizmodo, and TreeHugger.

Customer Ryan Carpenter survives the Shark Tank with his bike blended smoothie business Moberi. While the Sharks decided not to invest in Moberi, Carpenter garnered their praise for his idea and also nailed a great publicity opportunity. Mark Cuban refers to Rock The Bike (not by name) while saying “if you were the one making that bike I’d invest.”

In 2019, we developed the Off the Wall and took a step closer to the vision of plugging normal devices into a bike and pedaling.

Rock the Bike created a custom Your Name In Lights for the New York State Fair in 2019. 

In 2016, we expanded into the neighboring auto garage and hired one of its mechanics when the owner was ready to retire. Increased our shop space by 50% and transformed an auto business into a pedal power space.