In 2008 we bought the bike blender business from its inventor Nate Byerley. It became our #1 product. We’ve learned a lot from bike blending and it has pushed our company to a different industry. While we may have been in the bike business before, we’re now in the events and promotions field. We create event activities that can be used to engage people and promote a message, whether it be a health campaign, educational goal, or a brand.