NAU Student Runs Green Events with Rock The Bike’s Most Compact Bike Powered Sound System

Nov 22, 2019Posted by in Blog, Featured News | Comments Off on NAU Student Runs Green Events with Rock The Bike’s Most Compact Bike Powered Sound System

NAU Student Runs Green Events with Rock The Bike’s Most Compact Bike Powered Sound System

A Look Inside Arizona’s 1st Bike Powered Concert organized by the students of NAU

NAU student Joanna Wheaton attended Rock the Bike’s pedal-powered concert at UCLA’s Ecochella in 2014, and she felt inspired by the potential for something like this at her school. Joanna is a part of her campus’ student environmental group — the Green Jacks — their goal is to reduce NAU’s environmental impact through student-organized, educational events. So this past year, Joanna led the way for her school to purchase one of Rock the Bike’s newest bike-powered packages. For Earth Jam 2019, NAU purchased a 10-bike system from us that we named “Party in a Box” because it stores so compactly when not in use, but is capable of powering  large sound systems for concerts. Students are able to demonstrate their resourcefulness by gathering bikes from their community, they just don’t have to take on the full responsibility of building their own system from scratch, something that is not easy to get right on your first try.  

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Have you checked out our cooking show videos? 

Jun 20, 2018Posted by in Blog | Comments Off on Have you checked out our cooking show videos? 

Watch as experienced Pedal Power chef Kate Zuckerman of Brooklyn-based Sweet Cycle coaches audience members to process and then freeze ice cream custard with Rock The Bike’s Icycleta Ice Cream Bike attachment. Using a special mixture of natural thickeners, Zuckerman shows how to make delicious ice cream without egg yolks — easier and cheaper than french custard. Pedal Power is an ideal match for ice cream — the slow speed doesn’t mix in too much air. Even kids can comfortably power the Icycleta Ice Cream Bike attachment.

Learn to make some pesto with Rock the Bike’s owner, Paul Freeman. Catch up with him in the back garden of Rock the Bike with Edible Schoolyard showing off one of our High Performance Fender Blender Pros.

Paul’s Pesto
1 lb greens : parsley, basil, dino kale
1 C olive oil
1/2 C toasted walnuts or pine nuts
12 cloves roasted garlic
1/2 wedge Parmegiano Reggiano cheese (approx 3 oz)
1/2-1 tsp salt
salt and pepper to taste

Or make some Smoky Beetroot Hummus with Brittany. You can mix up this recipe using the Fender Blender Universale or the Fender Blender Pro.

Smoky Beetroot Hummus
3 small beets, about 1/2 lb roasted in toaster oven
1 (15 oz) can chickpeas, rinsed and drained
juice of 1 lemon
2 tbsp tahini
2 cloves roasted garlic
1/2-1 tsp sea salt
1/2 tsp smoked paprika
1/4 tsp chile flakes

For topping:
1/4 c shelled pistachios, coardsely chopped
2 tbsp chopped dill
french feta, for serving
crackers, for serving

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1000 smoothies in 6 hours?!

Apr 9, 2018Posted by in Blog, Featured News, Fender Blender Pro | Comments Off on 1000 smoothies in 6 hours?!

1000 smoothies in 6 hours?!
Occasionally we attempt a really big smoothie operation, in which we show up with hundreds of pounds of fruit, ice, juices, etc., and get lots of people bike blending.
If this is what you’re going for too, here are the factors you’ll need to consider:
– Time (prep, setup, and the event itself)
– Ingredients
– # of Bike Blenders and enough space to position them
– # of pitchers
– Other kitchen gear: tent, tables, washing system, banners, waste system.
– size of your crew
– will you be sampling (giving away the rest of the pitcher)? Or will each person blend their own smoothie?

Last Wednesday we did a big gig at the Cal Campus in Berkeley. The client / partner was Under Armour and their event firm Engine Shop. The goal was 1000 smoothies in 6 hours with 10 Fender Blender Pros. We nearly hit the goal. We got a lot of things right and learned a lot too, and here’s a report of all that.

Set up time.

We showed up with a fully packed van at 8:30AM for an 11 O’Clock start time. Unloading with 4 people took 30 minutes, including positioning the bikes. By 9AM we were up to 5 people. With this size group we were able to set up the entire smoothie booth operation in 2 hours with time for coffee!

Crew size:

I planned on having a crew of 5 at the peak, but this wasn’t enough. We really needed a crew of 7. The event provided us 1 coach and our crewmember Caleb came on as a floater midday, to bring some things we forgot from the shop, and to help with the lunchtime rush. He stayed till the end. We had an experienced crew. Only their staffer was a newbie.
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Update on advocacy and giving

Feb 12, 2017Posted by in Blog, Featured News | Comments Off on Update on advocacy and giving

Update on advocacy and giving

We’re stepping up our giving and pro bono work more than ever before. Below is a rundown of what we’ve been up to lately. Thank you to all our customers; your purchases stabilize our operation and make this kind of direct social impact possible.

Paul and the BooLander recently rode the Climate Ride Death Valley, and used his network of friends, fans, and RTB fans to raise over $3600 for Climate orgs. Paul pitched in $1400 of that, covering the ride costs. Fundraising is still open!

boolander_climate rally_orange sweater-min

 

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BooLander, new custom tall tandem, hits the streets and the National Parks

Jan 23, 2017Posted by in Blog, Featured News | Comments Off on BooLander, new custom tall tandem, hits the streets and the National Parks

BooLander, new custom tall tandem, hits the streets and the National Parks

Coverage update! The BooLander gets a sweet write up in Bicycle Times Magazine

and a beautiful video from KQED Arts:


What’s up bicycle customizers, feast your eyes on the BooLander, the latest custom bike to hit the streets at Rock The Bike. 

The BooLander is a vertical tandem (riders are top / bottom versus the more common front / back arrangement) with optional swing-out ‘landers’ or ‘roots’, that stabilize the rig when mounting, dismounting, starting, and stopping.

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1.7 Million Views! CNN Covers Rock The Bike’s Roll-Up Generator at Standing Rock

Dec 6, 2016Posted by in Blog, Featured News, Media, Roll Up Generator Stand | Comments Off on 1.7 Million Views! CNN Covers Rock The Bike’s Roll-Up Generator at Standing Rock

CNN sent journalist Sara Sidner to Standing Rock in North Dakota, though they don’t identify which camp they visited: Oceti Sakowin Camp, Rosebud Camp, or Sacred Stone Camp.

While walking around, Sara found a Roll-Up, our portable pedal-powered generator, brought to Standing Rock by friend/collaborator/co-conspirator Mike Cobb, and gave it a spin. Check out the video below:

 

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