Rock The Bike

The Soul Cycle is Born

Paul loses his .com job, decides to join cargo bike upstart Xtracycle on a school bus promo tour of the West, in which the Xtracycle crew deploy their ‘Salsa Cycle’ to enable musical rides in adventure sports towns. It’s Paul’s second taste of social biking and enough to get his creative juices flowing. Before long Paul creates his own custom ‘Soul Cycle’ with which to lead social rides back in SF, complete with new features: control switches on the handlebar, speaker backlighting and neon blue ground effects lighting.