In 2022, we released a seat post that mainstream audiences can use on the first try.
Our Story
We’re bike people. We’re inventors and advocates building Pedal Powered blenders, generators, and more at a sweet workshop in Oakland, California, pushing the limits of bike culture. Our mission is to inspire people to make a real, lasting impact on the ongoing climate crisis through Pedal Powered event activities and products that prioritize health, wellness, education, and environmentalism.
We want lots more people to think “Pedaling is cool. I want to ride a bike.”
Our dream is to help spread the spirit of the bike into the broader culture by organizing, entertaining, inspiring, educating, and inventing new ways to get the message out there. And more importantly, we help our customers spread the message in their communities.
We continue to foster a thread of idealism in our work.
Check out all the steps we’ve taken in our timeline:
2022
In 2016, we expanded into the neighboring auto garage and hired one of its mechanics when the owner was ready to retire. Increased our shop space by 50% and transformed an auto business into a pedal power space.
In March 2022, Rock the Bike added solar panels to the roof of the Rock the Bike Headquarters deepening our commitment to creating a more sustainable business. Our system generates more than we use and puts energy back on the grid for others in our neighborhood to use.
2019
In 2019, we developed the Off the Wall and took a step closer to the vision of plugging normal devices into a bike and pedaling.
Rock the Bike created a custom Your Name In Lights for the New York State Fair in 2019.
2016
Local Rep Dan Kalb picked RTB in Oakland’s Small Business Week. 8 of us biked to Oakland City Hall where we were recognized in the chamber of the City Council. It helped that we were heading to a Warriors game later that eve!
2013
Customer Ryan Carpenter survives the Shark Tank with his bike blended smoothie business Moberi. While the Sharks decided not to invest in Moberi, Carpenter garnered their praise for his idea and also nailed a great publicity opportunity. Mark Cuban refers to Rock The Bike (not by name) while saying “if you were the one making that bike I’d invest.”
2003
Riding through the Mission District in San Francisco one night, Paul gets stopped about the neon blue ground effects lights on his cargo bike, and it leads to the first sale of the Down Low Glow. It’s the invitation needed to call this Social Biking passion a business: “Fossil Fool”. In the following years, Fossil Fool and then Rock The Bike sell nearly 3000 Down Low Glow lighting kits until pulling the product from the market in 2009 for battery safety concerns. It was a hit amongst bike commuters looking for extra respect on the roads. The product was picked up in major blogs such as WIRED, Gizmodo, and TreeHugger.