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Rock The Bike

Our Story

We’re bike people. We’re inventors and advocates working away in a sweet workshop in Oakland, California, pushing the limits of bike culture. Our mission is to get people in touch with their ability to make a real, lasting impact in the ongoing climate crisis, through Pedal Powered event activities and products that help Bike People shine in their communities.

We want lots more people to think “Pedaling is cool. I want to ride a bike.”

Our dream is to help spread the spirit of the bike into the broader culture by organizing, entertaining, inspiring, educating, and inventing new ways to get the message out there. And more importantly, we help our customers spread the message in their communities.

We continue to foster a thread of idealism in our work.

Check out all the steps we’ve taken in our timeline:


Thriving Events Team

Molly on her way from a pickup.

Increase in local Health Fairs allows for a team of ‘giggers’, who often travel by bike to companies such as Facebook and Google to entertain and serve bike blended smoothies at Health Fairs.


Oakland City Council recognizes RTB

Oakland City Council recognizes RTB

Local Rep Dan Kalb picked RTB in Oakland’s Small Business Week. 8 of us biked to Oakland City Hall where we were recognized in the chamber of the City Council. It helped that we were heading to a Warriors game later that eve!


Bike Sailing!

Bike Sailing rig alongside the Bay

Not a product orservice offered by Rock The Bike, but a sign of the staff’s irrepressible desire to develop methods of Low Carbon Fun.


Ryan Carpenter appears on Shark Tank

Ryan Carpenter appears on Shark Tank

Customer Ryan Carpenter survives the Shark Tank with his bike blended smoothie business Moberi. While the Sharks decided not to invest in Moberi, Carpenter garnered their praise for his idea and also nailed a great publicity opportunity. Mark Cuban refers to Rock The Bike (not by name) while saying “if you were the one making that bike I’d invest.”



PedalFest Plaza

Pedal Powered concert at PedalFest in Jack London Square. Family friendly event raises funds for Bike East Bay, largest bike advocacy group in the Bay Area. Fastforwarding, Rock The Bike has done 9 straight PedalFests!


The Ice Cream Bike

The Ice Cream Bike

First sale of a sLEDgehammer to an energy campaign. Working with Ample Hills Creamery, the “Ice Cream Bike” is invented.


Byerley Bicycle Blenders

Byerley Bicycle Blenders

In 2008 we bought the bike blender business from its inventor Nate Byerley. It became our #1 product. We’ve learned a lot from bike blending and it has pushed our company to a different industry. While we may have been in the bike business before, we’re now in the events and promotions field. We create event activities that can be used to engage people and promote a message, whether it be a health campaign, educational goal, or a brand.


Powering Pedal Powered Live Music Events

Musician Gabe Dominguez rolls into the shop looking for an ultraportable sound system to do SHAKE YOUR PEACE! shows in beautiful natural locations. After a quick and dirty build, the show happens at Provo Canyon in Utah, and includes the famed Pink Unitard moment. An ultracapacitor inside Gabe’s speaker fizzles and smokes when a well meaning strong adult cyclist wearing a pink unitard overpedals it. Aha! Ultracapacitors need a protection circuit and pedalers need an indicator to show them how hard to pedal. These two features become the core functionality of the Pedal Power Utility Box.


The Down Low Glow

Down Low Glow bike light

Riding through the Mission District in San Francisco one night, Paul gets stopped about the neon blue ground effects lights on his cargo bike, and it leads to the first sale of the Down Low Glow. It’s the invitation needed to call this Social Biking passion a business: “Fossil Fool”. In the following years, Fossil Fool and then Rock The Bike sell nearly 3000 Down Low Glow lighting kits until pulling the product from the market in 2009 for battery safety concerns. It was a hit amongst bike commuters looking for extra respect on the roads. The product was picked up in major blogs such as WIRED, Gizmodo, and TreeHugger.



Paul takes the reins of Xtracycle’s nonprofit arm, later dubbed “Worldbike,” which has a shared office space in Berkeley CA along with Bike East Bay, Pedal Express, Byerley Bicycle Blenders and the Tinkers Workshop. Leif, a mechanical engineering student, volunteers for Worldbike and works with Paul on fixture design for a long tail cargo bicycle.