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Rock The Bike

Our Story

We’re bike people. We’re inventors and advocates working away in a sweet workshop in Oakland, California, pushing the limits of bike culture. Our mission is to get people in touch with their ability to make a real, lasting impact in the ongoing climate crisis, through Pedal Powered event activities and products that help Bike People shine in their communities.

We want lots more people to think “Pedaling is cool. I want to ride a bike.”

Our dream is to help spread the spirit of the bike into the broader culture by organizing, entertaining, inspiring, educating, and inventing new ways to get the message out there. And more importantly, we help our customers spread the message in their communities.

We continue to foster a thread of idealism in our work.

Check out all the steps we’ve taken in our timeline:

2022
Square Seat Post
Square Seat Post

In 2022, we released a seat post that mainstream audiences can use on the first try.

Auto Shop made into Pedal Power Space
Auto Shop made into Pedal Power Space

In 2016, we expanded into the neighboring auto garage and hired one of its mechanics when the owner was ready to retire. Increased our shop space by 50% and transformed an auto business into a pedal power space.

Added Solar Panels to the Rock the Bike HQ
Added Solar Panels to the Rock the Bike HQ

In March 2022, Rock the Bike added solar panels to the roof of the Rock the Bike Headquarters deepening our commitment to creating a more sustainable business. Our system generates more than we use and puts energy back on the grid for others in our neighborhood to use.

2019
Off the Wall
Off the Wall

In 2019, we developed the Off the Wall and took a step closer to the vision of plugging normal devices into a bike and pedaling.

New York State Fair
New York State Fair

Rock the Bike created a custom Your Name In Lights for the New York State Fair in 2019. 

2017
Thriving Events Team
Molly on her way from a pickup.

Increase in local Health Fairs allows for a team of ‘giggers’, who often travel by bike to companies such as Facebook and Google to entertain and serve bike blended smoothies at Health Fairs.

2016
Oakland City Council recognizes RTB
Oakland City Council recognizes RTB

Local Rep Dan Kalb picked RTB in Oakland’s Small Business Week. 8 of us biked to Oakland City Hall where we were recognized in the chamber of the City Council. It helped that we were heading to a Warriors game later that eve!

2014
Bike Sailing!
Bike Sailing rig alongside the Bay

Not a product orservice offered by Rock The Bike, but a sign of the staff’s irrepressible desire to develop methods of Low Carbon Fun.

2013
Ryan Carpenter appears on Shark Tank
Ryan Carpenter appears on Shark Tank

Customer Ryan Carpenter survives the Shark Tank with his bike blended smoothie business Moberi. While the Sharks decided not to invest in Moberi, Carpenter garnered their praise for his idea and also nailed a great publicity opportunity. Mark Cuban refers to Rock The Bike (not by name) while saying “if you were the one making that bike I’d invest.”

2012
Pedalfest
PedalFest Plaza

Pedal Powered concert at PedalFest in Jack London Square. Family friendly event raises funds for Bike East Bay, largest bike advocacy group in the Bay Area. Fastforwarding, Rock The Bike has done 9 straight PedalFests!