Billboards and television advertisements can only go so far. The Light Bike delivers an energy conservation message in a way that people can feel. By flipping its single switch, pedalers can feel the difference between Compact Fluorescent and incandescent light bulbs. (Hint: the CFL bulb feels about half as hard.)
A single switch on the Light Bike flips between Compact Fluorescent and standard incandescent light bulbs of equal brightness.
Above: Sir Richard Branson pedals a Light Bike at the Virgin Festival in Baltimore.
If you’re really serious about delivering an energy conservation message in a guilt-free way, you need to consider pedal power. Our Juice Pedaler line of bike blenders has proven that people love to get on bikes and pedal away at festivals, schools, museums, and events. With the Light Bike they get both the pleasure of pedaling and the message of energy conservation. A few seconds is all it takes for people to ‘get’ the difference between the two light bulbs.
The video below shows some of Rock the Bike’s unique pedal power bikes in use at the Virgin Festival in Baltimore. The Light Bike can be seen at 1:40