Rock The Bike

“How Do You Moo” Contest Winners Celebrate Success with Legen-Dairy Bike Blended Smoothies

Got Milk? The Bonita Springs Middle School does.

Bonita Springs Middle School eighth grader Luc Kellum and his younger sister, Madelyn Kellum recently won the “How Do You Moo” district-wide poster contest sponsored for the third year by the Lee County School District’s Healthy Living Lab program and The Florida Dairy Council.

To honor the first place students, the Lee County School District and Florida Dairy Council officials visited several schools. The award ceremony and breakfast party for Luc and Madelyn took place Friday, Feb. 21, at the school’s cafeteria with Luc’s fellow classmates.

After selecting different fruits for a smoothie, Luc hopped on a blue-color blender bike and started pedaling to make smoothies for his classmates.

Above: Bonita Springs Middle School student Luc Kellum, 13, rides the Fender Blender Pro, a stationary bike-powered blender, during a celebration for his and his sister, Madelyn’s, winning entries in the “How Do You Moo” Lee County School District-wide poster contest on Friday, Feb. 21, 2014. Their poster designs will be featured in next year’s Florida Dairy Council campaign regarding the importance of healthy eating choices.

“Keep going,” said Lori Nelson, manager, dairy health and wellness at Dairy Council of Florida, based near Orlando. “You have to pedal a lot. You have to work for it.”

Soon enough, the smoothie inside the blender started to turn the color pink.

For about an hour, more than 20 students joined the fun of riding the blender bike, sipping smoothies and talking photos — some wearing milk mustache stickers — at the photo booth area.

Above: Madelyn Kellum, 11, passes out fruit smoothies to her schoolmates during a celebration for her and her brother

The Florida Dairy Council officials said they plan to use students “How Do You Moo?” poster designs on its website, newsletter, and other mediums to promote dairy products to children.

Nelson said there are many beverages available for children that milk falls to the wayside.

”We want to make sure they understand the benefits of milk and the importance of it in their diet,” she said.

The first place winners receive a $100 gift card to Target Stores and a surprise gift package from The Florida Dairy Farmers. But according to Dairy Council officials, the true excitement for the winners is getting to see their poster designs driving by on The Healthy Living Lab truck and seeing them on the website, hanging in their school or on the kitchen wall of The Healthy Living lab TV Show set.

Luc, who received a $100 gift card to Target Stores, and Madelyn, who won $75 gift card to Target, said they didn’t know what they were going to buy with their prize money.

“I have some shopping to do,” Luc said.

Perhaps he’ll go buy some yogurt for his smoothies.

This article was posted on February 25th by The Banner. For the full article please go to: