Our Story
We’re bike people. We’re inventors and advocates working away in a sweet workshop in Oakland, California, pushing the limits of bike culture. Our mission is to get people in touch with their ability to make a real, lasting impact in the ongoing climate crisis, through Pedal Powered event activities and products that help Bike People shine in their communities.
We want lots more people to think “Pedaling is cool. I want to ride a bike.”
Our dream is to help spread the spirit of the bike into the broader culture by organizing, entertaining, inspiring, educating, and inventing new ways to get the message out there. And more importantly, we help our customers spread the message in their communities.
We continue to foster a thread of idealism in our work.
Check out all the steps we’ve taken in our timeline:
First sale of a sLEDgehammer to an energy campaign. Working with Ample Hills Creamery, the “Ice Cream Bike” is invented.
In 2008 we bought the bike blender business from its inventor Nate Byerley. It became our #1 product. We’ve learned a lot from bike blending and it has pushed our company to a different industry. While we may have been in the bike business before, we’re now in the events and promotions field. We create event activities that can be used to engage people and promote a message, whether it be a health campaign, educational goal, or a brand.
Riding through the Mission District in San Francisco one night, Paul gets stopped about the neon blue ground effects lights on his cargo bike, and it leads to the first sale of the Down Low Glow. It’s the invitation needed to call this Social Biking passion a business: “Fossil Fool”. In the following years, Fossil Fool and then Rock The Bike sell nearly 3000 Down Low Glow lighting kits until pulling the product from the market in 2009 for battery safety concerns. It was a hit amongst bike commuters looking for extra respect on the roads. The product was picked up in major blogs such as WIRED, Gizmodo, and TreeHugger.