Our Mission

We’re bike people. We’re inventors and advocates working away in a sweet workshop in Oakland, California, pushing the limits of bike culture. Our mission is to get people in touch with their ability to make a real, lasting impact in the ongoing climate crisis, through Pedal Powered event activities and products that help Bike People shine in their communities.  We want lots more people to think “Pedaling is cool. I want to ride a bike.” Our dream is to help spread the spirit of the bike into the broader culture by organizing, entertaining, inspiring, educating, and inventing new ways to get the message out there. And more importantly, we help our customers spread the message in their communities.

Check out this 6-minute video to learn about the Philosophy of Rock The Bike. This interview and performance footage of Rock The Bike’s founder Paul Freedman, a.k.a. Fossil Fool, was taken during the 2010 Barcelona Bicycle Music Festival. Many thanks to Jonathan Grevsen, the videographer and editor. Thanks also to the Pleasant Revolution, a bike-touring music group sponsored by Rock The Bike. The Pleasant Revolution toured Europe for 6 months in 2010 without vans or trucks. Fossil Fool joined for the Spanish leg of the tour, and contributed to the Barcelona Bicycle Music Festival. Also shown performing: Jared May, bass, Cello Joe, percussion, the Genie, guitar.

Paul Freedman – The Pleasant Revolution from Jonathan Grevsen on Vimeo.