Rock The Bike
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From the informative illumination files…

From the folks at comes a reflective vest that displays your speed to the drivers you’re passing in city traffic. If all cyclists wore these, it could deliver a message about how effective cycling is as urban transport. Personally, my favorite way to deliver this message is simply to beat my driving friends to the next destination on a night out.

Music is “Do the Spoke” by The Golden Greats, a musical project of one of the inventors.