advocacy

Thanks Sunday Streets fans and crew!

Rock The Bike pumping up the Mission District for Sunday Streets. by you.
Morning ride: Crew pumping up the District for Sunday Streets.

Sunday Streets (near the beach), August 9, 2009 by Steve Rhodes.

Set up our Pedal Powered Stage on the Great Highway, with dancing on the beach. Photo: Steve Rhodes Read More »

Pedal Powering Youth Speaks assembly at Lincoln High School

Lincoln high athletes powering Youth Speaks event.

Big thanks to Lincoln High School and ESLI for inviting Rock The Bike to two days of environmental assemblies and education. Above, Youth Speaks' Brian rocks the mike as Lincoln High athletes power the audio gear (and answer questions while they're at it.)

Below, riding to the event early in the morning, hauling the massive JBL PRX 535 speaker. It happened to be Bike To Work Day.

Leif carrying speaker on the Mundo Read More »

Crew of Junk Raft to rock a Soul Cycle on their 'Junk Ride' West Coast ocean advocacy tour.

Junk Raft.

The name alone arouses curiosity. A Junk is a type of Chinese sailing vessel that dates back to the Han Dynasty. And they were used for extensive ocean voyages. But what is a Junk Raft? In the case of eco-mariners Dr. Marcus Eriksen and Joel Paschal, The Junk Raft is an ocean vessel crafted from junk plastic bottles, a Cessna 310 airplane fueselage and various other 'junk' materials.


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Dig It crew posts Stone Gossard of Pearl Jam rocking a cover of "1999" on Pedal Power


Stone Gossard has been touring with an event series called "Dig It," sponsored by Timberland and partnering with tree planting groups such as San Francisco's Friends of the Urban Forest. Rock the Bike helped bring the element of Pedal Power to his performance this past Saturday at the Regency. Initially the plan was for Stone to perform one song through our Pedal Power Stage, and the rest through the massive installed line arrays at the venue. But the band liked the experience and the sound quality so much they played their entire first set through the Pedal Powered Stage.

Clif Bar Rocks the Bike with Soul Cycle Mothership on 2-Mile Challenge tour

Clif Bar Rocks the Bike

When Clif Bar wanted to pump up the volume on their "2-Mile Challenge" bike advocacy tour, they turned to Rock the Bike for a human-powered Soul Cycle Mothership party bike. The party bike helps spread smiles at events and increase the numbers of visitors to Clif Bar's 2-Mile Challenge bus. Read More »

Specialized President Mike Sinyard pedals water-purifying Aquaduct trike in Tour of California prologue.

NG4S2077.JPG Originally uploaded by macpaulster From our Flickr friend MacPaulster's account: "Hats off to Mike Sinyard, CEO at Specialized Bicycles, for riding the winning "Innovate or Die" contest entry, Aqueduct, in the charity Prologue of the Tour of California 2008. The pedaling of this rig powers both the drivetrain of the tricycle and the pumps that purify water. Read More »