Optimize the Moment of Recognition



The Moment of Recognition (MOR) is the moment when two bicyclists, heading the opposite direction, have a clear view of each other and either wave, nod, ring a bell, recognize each other as friends, or simply pass each other. MOR often takes place at a 45 degree angle. This is also the angle when your Down Low Glow lights are at their brightest, which means that people passing you will see you and your bike in its most eye-catching state. It’s a little thing but it makes daily life as a cyclist more fun. People who know you are more likely to shout your name and pass you with a smile. People who don’t know you will appreciate that you’re out there making a positive statement about bikes.

Bring the Beat, Bring the Light. Rock the Bike.