entrepreneurship

photo: Paul McKenzie

Welcome to Rock the Bike, where we average 2.5 laptops per employee. Yes, we are thrilled to reach untold levels of productivity in our airy new office! This room had always adjoined our workshop but only now did we have a chance to use it, after 2 years in Unit B and 7 years on Channing way. Leif, Ben, and I put in the bamboo floor and built the desk. Took us two days.

This afternoon in the workshop I got a call from Joel, the drummer from Afrolicious and Pleasure Maker (Thursdays at the Elbo Room). I met Joel when we were on the 2-Mile Challenge tour together. He said,

"Sorry I couldn't make it to your gig last week, I was working."

"Doing what?"

"Moving."

"Moving? Like for cash?

"Yeah."

"How much they paying you?"

"18 an hour."

Why don't 'they' make bike clothing that is more stylish? 'They' do.
Originally uploaded by Rock The Bike

Do you wonder why they don't make clothes for bike commuters with more subtle style, less spandex, and fewer bright logos?

A couple new products are helping bike people cruise with music this spring.

The Gadget Bottle is a functional water bottle that has no batteries or speakers, but its unique shape allows you to strap a cell phone with an internal speaker and listen to your MP3s as you ride. It fits inside a standard water bottle cage. At 2:35, inventor Steve Lach takes a phone call from his wife, holding the entire Gadget Bottle to his ear, with his flip phone securely rubber banded in place! No problem with one-handed use while cruising or training.