I stumbled across this NYC-based competition to promote bike culture! $4,000/new Kona top prizes. RTB DLG or other video could work perfectly...
copied from http://bikingrules.org/PSA:
What is a Biking Rules PSA?
A Biking Rules PSA, or public service announcement, is a media message, moving or still, that will help promote bicycling and improve the public image of cyclists.
What kind of media qualifies as a PSA?
Still Images: including photography, poster art, graphic design, illustrations... Read More »