Moberi entrepreneur survives Shark Tank, reps Human Power

Mar 27, 2014Posted by in Featured News, Fender Blender Pro | Comments Off

Moberi entrepreneur survives Shark Tank, reps Human Power


Ryan Carpenter gets the Sharks pedaling healthy smoothies as he pitches his Pedal Powered smoothie carts on National TV.

Click here to watch the full episode. Ryan’s appearance is at the beginning.

In a sense, Moberi’s Shark Tank segment was the perfect microcosm of the current debate between environmentalists and pro-business voices. The conservative sharks grilled Ryan about his ability to grow his biz without electric blenders (fossil fuels), while Ryan insisted that his customers want a more organic experience of life, and prefer to pedal their own smoothies, using Bike Blenders purchased from Rock The Bike.”Do you have a normal blender back there you can use if the line is long?”

“No,” said Ryan “that’s the beauty of it!”

Well said!

Having produced large smoothie booths at events ourselves, we know that Bike Blending doesn’t hold you back from quenching the thirst of a crowd. You just need to have an efficient system, a good team, and plenty of spare pitchers. Although Ryan didn’t lure the Sharks into making an investment, he successfully defended Pedal Power!

Wonder what those smoothies taste like? Visit Moberi in Portland OR. Or use our map to find a Fender Blender in daily use closer to you.

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We’re moving! Open house April 3. (Reprint of National newsletter).

Mar 27, 2014Posted by in Featured News | Comments Off

We’re moving! Open house April 3. (Reprint of National newsletter).

It is with great hope and excitement that we invite you to the Open House of our beautiful new headquarters in the Golden Gate District of Oakland, CA. The occasion will also mark the celebration of our 10th Birthday.  We have been in business since September 2003 and are in our 10th year of providing products and services that combine our love of bikes, music, the earth, food, community, and education.

As our new decade begins we continue taking part in the environmental transformation and awakening happening right now on the planet. How can we resist environmental degradation and transition to a sustainable future? What types of changes do we need to make? We believe that our offerings are helping everyday people ask and answer those questions with joy, humor, and physical involvement.

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Chobani U.S. Olympic Experience videos show role of Pedalometer in Group Pedal Power efforts.

Mar 1, 2014Posted by in Pedalometer, Product Videos | Comments Off

Chobani U.S. Olympic Experience videos show role of Pedalometer in Group Pedal Power efforts.

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Chobani Team USA Spin Class video going viral. Here’s our behind the scenes look.

Feb 22, 2014Posted by in Blog, Featured News | Comments Off

With viewcounts racking up, Chobani’s Team USA Experience is officially going viral. 30 everyday athletes are introduced into a new environment and invited to pedal to power an incredible spin class that unfolds before them with live music, interactive LED art, and a huge hillside projection.  Rock The Bike produced the Pedal Power Spin Class system and the interactive lighting: per-bike LED strips that  responded to individual pedaling effort, and a 16′ LED mandala. The 4-speaker sound system was the same we use at our Pedal Powered DJ events and medium-sized concerts. You can see the all important Pedalometer (the light tube that shows pedalers how hard to pedal) and two of our generators: the Generator Pro and the Generator Wheel and stand combo.

Here’s a Behind-the-Scenes look that shows our experience of producing the Spin Class. You can follow the captions and dialogue to see how we recognized and overcame one of our main technical challenges: too much power.

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Arbduino Pedal Power Computer

Feb 2, 2014Posted by in Arbduino: Open-Source Pedal Power computer, Product Videos | Comments Off

Arbduino Pedal Power Computer

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