We’re bike people. We’re inventors and advocates working away in a sweet little workshop in Berkeley, California, pushing the limits of bike culture. Our mission is to get people in touch with their ability to make a real, lasting impact in the ongoing climate crisis, through Pedal Powered event activities and products that help Bike People shine in their communities. We want lots more people to think “Pedaling is cool. I want to ride a bike.” Our dream is to help spread the spirit of the bike into the broader culture by organizing, entertaining, inspiring, educating, and inventing new ways to get the message out there. And more importantly, we help our customers spread the message in their communities.
Check out this 6-minute video to learn about the Philosophy of Rock The Bike. This interview and performance footage of Rock The Bike’s founder Paul Freedman, a.k.a. Fossil Fool, was taken during the 2010 Barcelona Bicycle Music Festival. Many thanks to Jonathan Grevsen, the videographer and editor. Thanks also to the Pleasant Revolution, a bike-touring music group sponsored by Rock The Bike. The Pleasant Revolution toured Europe for 6 months in 2010 without vans or trucks. Fossil Fool joined for the Spanish leg of the tour, and contributed to the Barcelona Bicycle Music Festival. Also shown performing: Jared May, bass, Cello Joe, percussion, the Genie, guitar.
Paul was also recently in Vancouver, BC for the 2013 Ted Talent Search. Below you can watch the video, and if you go to this page you can comment on his talk.
Email & Gchat: RockTheBike@gmail.com
Local and (International) Calls: (+01) 510 548 2453
9:30am – 6pm PST
Toll Free: 1 888 354 2453
Fax: 510 548 7625
Snail Mail/Shop Address:Rock The Bike 1336 Channing Way, Suite B Berkeley CA 94702
Question about Payment or Shipping? Click here to read our store policies.
Need a Rock the Bike logo? Access our logos here.
We use Flickr to document the daily life in Rock The Bike-landia. This is often the most up to date feed of our story.
Rock The Bike Founder Paul Freedman, a.k.a. Fossil Fool, the Bike Rapper, flickr handle: “Rock The Bike“. Took these shots and others:
Paul went out into the front row at Lincoln High School for this shot of a Youth Speaks slam poetry session, pedal powered by Rock The Bike.
Paul’s at all the Rock The Bike events, which he faithfully documents as well as his own custom Soul Cycle creations, including his famous tall bike, El Arbol (the Bike Tree). His bike rapping alterego Fossil Fool is known for hosting bomb street parties.
Our product designer and engineer, customer service free agent, tubobooming Leif, a.k.a. leifcycle
Always capturing the shop builds. Check out this series of our intern Jeff bending the boom tube of a Fender Blender Pro.
Wilson always brings the bike party enthusiasm to Rock the Bike, and captures our custom FBP’s before they head out the door: RTBWilson
These are our polished videos. All of these went through an extensive editing process, so we pick and choose our projects. Enjoy! If you want to see them in their high-def glory, pick up a copy of our “Bike Culture Blowin Up” DVD, published in December 2008, free when you order a Down Low Glow, Fender Blender, Mundo, Xtracycle, Incredibell, you get the idea. Left: One of the highlight videos from the 2008 San Francisco Bicycle Music Festival.
Fossil Fool caught this video of Pete Brandt The Bike Rapper and Rock The Bike’s senior bicycle customizer, Fossil Fool‘s YouTube videos are quick edits of fresh material from the life of Fossil Fool. Most don’t even have a title screen.
We acknowledge critical support and contributions from the following people:
Nick Bertoni — Nick started the Tinkers Workshop — our home — a synergistic Berkeley community of inventors and organizations working towards social and environmental justice. He has coached us and others on manufacturing processes and inventing strategies, and provided us needed resources and tools to get us off the ground.
Nate Byerley — invented the Fender Blender Bike Blenders we sell and helped get our workshop up and running. Now part of the team at Xtracycle.
Kipchoge Spencer — Always on the forefront of Bike Culture, Kipchoge was one of the sparks that showed us we could give it a shot as entrepreneurs. Now he uses and innovates Pedal Power gear in his quest to bring new energy to the Climate Justice movement. Gifted musician, Pedal Power ambassador, and connector of people.